Bringing the New Web to the Uninitiated
25 May 2006 by Mother Superior
How do you bring web developments like RSS, blogging and Wiki to a wider audience and encourage use even from technophobes?
There are still many businesses using the Internet only because they feel they should be a part of it. But efficient online contact with potential clients in this category is reliant on their embracing the forms that we associate with Web 2.0 and becoming a part of our online circles.
Well, Winelog is a new wiki site set to draw a whole new audience into the arena. It’s almost an irresistible destination for any true wine lover and with a prominent blog, the chance to share each other’s favourites and a firm guiding hand the site will educate many in the potentials of online communication tools without them even realising it.
Coming soon on the site is the opportunity to have your own RSS feed direct from your personal winelog.
While the traditional networking circles are still alive and well, online arenas are opening up everywhere and it’s important now for businesses to make sure they are integrating into them.
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Delivering useful tools that can really help your business is key. The folks at 37Signals (http://www.37signals.com) have a bunch of very, very useful tools for what they called the Fortune 5million (the long tail of SME type businesses).
My particular favourite is BaseCamp. We use this whenever we work on a project with an external customer. It provides a secure environment to easily share the details of a project, to-do lists, files, milestones and so on. It adds an intangible degree of professionalism to the project communication process. Without fail every customer we’ve worked with has commented on how useful it is.
Techcrunch (http://www.techcrunch.com) and The Ajaxian (http://ajaxian.com) regularly review new developments in what has become termed Web 2.0. If you are into delivering useful tools for your customers to use – these bring plenty of inspiration.