New Media is the Way Forward for PR
10 Jul 2006 by Mother Superior
The CIPR Northern conference last Thursday was full of great speakers and new ideas for the PR community – and the most resounding gong was for blogging and the new media techniques.
The new media in this case is the myriad of ways that we can use the Internet to reach all our stakeholders and customers and every single session included at least a passing glance to how we must change our thinking to incorporate the Net.
I was there producing a podcast for the conference, which I have been editing over the last few days. It will be online by tomorrow and I’ll include a link to it as soon as possible. It gives a flavour of the event and you’ll see just how prominent blogging and the Internet are.
In particular, the keynote speakers looked at the effect of social networking and the globalisation of information and stories.
More news on this soon…
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And what a fantastic job you made of it!
It’s true that social media was the hot topic on everyone’s lips at this years CIPR Northern Conference and the fact that a substantially in depth podcast was produced to provide a flavour of the day has really added to the value of the event.
Podcasting and videocasting are an important part of the mix for the way events will be documented and presented in the future and we’d certainly recommend working with these guys for any of your conference or internal communication needs.
Andy Wake
Don’t Panic Event management
Thanks very much Andy.
I had a great time making it. There are some cases where you can buy a book and learn about the latest advancements in a particular field. But often there’s no subsitute for hands on learning. The CIPR conference brought together a huge depth of knowledge and really delivered.
I’m glad more people will get a flavour of it through the podcast.
You can listen to it here.