With the announcement that vodka.com is being sold for £1.5m it’s clear that emphasis on the right web name is still hugely important. However, with RSS becoming more mainstream, how much does the name of the site really matter?

I think this view may change depending on whether you’re a marketeer, a salesman, a content provider but ultimately I think it depends on what your sites main objective is.

I can see RSS causing a split online between sites that provide information and sites that aim to drive sales. The consumer market will doubtless remain within the domain name camp, while news sites are more likely to champion the RSS route.

What are your thoughts on this?

Related posts:

1. The Importance of a Domain Name