Whilst many of the independent review sites like http://www.parkers.co.uk for cars, or http://www.which.co.uk for general electrics are great, some of the consumer generated sites can be misinformed or misleading.

People only tend to tell of grievances, and rarely praise a quality provider of goods or services. I once heard that if someone is unhappy with a service or product they will tell 11 people on average, but only three people if they are happy.

Sometimes the comments of a few can overshadow the positive unsaid comments of the masses.