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The .tk Top Level Domain


I have mixed feelings regarding the story about the little island of Tokelau and the way an entrepreneur has boosted its GDP by 10% by selling the top level domain name. Already there have been more than 1.6m domain names ending in .tk sold. It brings about the question of whether the people buying these [...]

PR Builds Your Online Presence


As Communications Director at UKFast, I occasionally do presentations to businesses on the ways they can boost their brand using the Internet. At the end of last week I did a talk with the CIPR in Manchester on podcasting as part of an Online PR evening. We did a similar event back in March this [...]

Anita Roddick and the Papers PPC


We were talking about how some of the national newspapers used pay-per-click tactics to appear on searches for Pavarotti in the days following his death. One paper in particular seems to be using this strategy on a weekly basis. Lawrence Jones has an insightful blog about Anita Roddick and The Telegraph, which is one of [...]

Pavarotti – How the Internet Responds


This week has seen the death of a man who reached the absolute pinnacle of his career. Probably the world’s favourite operatic tenor. The internet has allowed the public to share their feelings in a way that fans of Caruso would never have been able to when he passed away in 1921. Observing my own [...]

Analysing a Client Base Geographically


Every six months I take a look at where our new clients are coming from geographically and try to ascertain any factors that are leading them to choose their server hosting in Manchester. Naturally, the findings can help us with our marketing but the figures alone can also be quite interesting. Yesterday I mentioned that [...]

Overseas Invasion Targets UK Consumers


As a hosting provider UKFast gets a glimpse of the way the online industry is developing slightly ahead of other businesses. Quite often it’s easy to spot which areas of the net will grow fastest or which are levelling off. At the moment there’s plenty of evidence to suggest that serious overseas companies are pushing [...]

Considering the Value of Online Surveys


Every year at UKFast we do a customer satisfaction survey and we include the results in our strategies for improvement. Having doubled in growth each year over the last four we now have a very healthy dedicated servers client base. On the eve of each survey the question arises – would this be best conducted [...]