In relation to other advertising mediums, the internet is just emerging from infancy. It’s no surprise then that many people are still not getting sponsored links right and essentially throwing money away by delivering poor relevance. Search engines reward on relevance for a very good reason – it’s what the user wants. So if you [...]

Following on from an earlier post about spam and the responsibility of the user to avoid encouragement, I thought it worth highlighting a particular attack that shifts its consumer focus. One of last year’s worst viruses is known as Storm. The virus takes many forms and disrupts in many ways, it does not fall into [...]

December saw the worst proportion of spam to legitimate email that we have ever experienced according to a report by SoftScan. All the focus is on the perseverence of relentless spammers and not enough thought is being placed on the ways in which we as email users are encouraging this activity. Too many people are [...]

A new survey headed up by KPMG adds further weight to the argument that B2B companies are not embracing many of the webs potent communication technologies because they do not fit in with traditional company procedures. The survey, which draws its conclusions from answers provided by 472 executives worldwide actually pinpoints security and governance issues [...]

As ever there are many blogs about what the big trends of the next year will be. Some say widgets will guide growth online, others believe personalisation of online services will be the focus. In the business community I believe we are going to see media empowerment. Written content will continue to be the main [...]

Google seems to be coming under fire at the start of this year with suggestions that 2008 needs to be about refining search and rewarding the right websites. The Guardian’s Jack Schofield suggests that some of the information we read on results pages is pure unnecessary fabrication, while the unofficial Google System Blog notes that [...]