Comments on: ITV’s Grade – Me Thinks he Doth Protest Too Much! http://blog.ukfast.co.uk/2008/09/22/itvs-grade-me-thinks-he-doth-protest-too-much/ News and views from the UK's best hosting provider Thu, 19 Jan 2012 19:17:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Katherine http://blog.ukfast.co.uk/2008/09/22/itvs-grade-me-thinks-he-doth-protest-too-much/comment-page-1/#comment-293 Katherine Tue, 23 Sep 2008 15:59:33 +0000 http://ukfastblog.live.text.co.uk/?p=2483#comment-293 I had a very heated discussion in the pub the other day about whether internet advertising was going to take over television ad spend. I'd seen an article which stated it would by the end of the year. This came as a shock to my friends (who happen to be in television advertising) and they got very defensive about it. Just like Michael Grade. I think this is a case of where Grade feels his loyalties lie. No one likes to see something they've worked long and hard to build succumb to another platform. Plus it's proven that the two mediums can work very well together. I had a very heated discussion in the pub the other day about whether internet advertising was going to take over television ad spend. I’d seen an article which stated it would by the end of the year. This came as a shock to my friends (who happen to be in television advertising) and they got very defensive about it. Just like Michael Grade. I think this is a case of where Grade feels his loyalties lie. No one likes to see something they’ve worked long and hard to build succumb to another platform. Plus it’s proven that the two mediums can work very well together.

]]> By: Simon Dalley http://blog.ukfast.co.uk/2008/09/22/itvs-grade-me-thinks-he-doth-protest-too-much/comment-page-1/#comment-283 Simon Dalley Mon, 22 Sep 2008 17:23:15 +0000 http://ukfastblog.live.text.co.uk/?p=2483#comment-283 ITV just don't get it. The BBC IPlayer is one of the most successful delivery method for traditional terrestrial content there is. It's a brand in it's own right - I couldn't tell you how I could view ITV content - and their website is a mess - they are doomed by their own institutionalised inadequacies. Google has by far the biggest audience of any channel. This seems unchallenged at the moment. Read my blog and make sure your page is optimised for the SERPs before you spend a fortune on SEM - view <a href='http://text.co.uk/internet-marketing-blog/optimising-a-page-for-search-engine-results-pages.html' rel="nofollow"> my internet marketing blog</a> ITV just don’t get it. The BBC IPlayer is one of the most successful delivery method for traditional terrestrial content there is. It’s a brand in it’s own right – I couldn’t tell you how I could view ITV content – and their website is a mess – they are doomed by their own institutionalised inadequacies.

Google has by far the biggest audience of any channel. This seems unchallenged at the moment. Read my blog and make sure your page is optimised for the SERPs before you spend a fortune on SEM – view
my internet marketing blog

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