Today the Internet is awash with news, article, links and blogs about the new Government report on Britain’s digital future. When reading through the various online entries on the subject it is striking just how many different industries this report impacts on. ISPs, online retailers, media, advertising, newspapers, the list goes on. And all seem [...]

As a brand name Google is arguably unmatched in the world. The fact that the proper noun has become a commonly used verb – ‘googled’- says it all. But while a brand can be the most recognisable in its particular arena, it does not necessarily translate into being the most successful. Now, yes admittedly Google [...]

New US President Barack Obama’s first term in office starts today and he is expected to deliver sweeping resolutions to many key issues. One of those key battle grounds is the argument pitching the major ISPs against advocates of Net Neutrality. Now, depending on which side of the argument you’re speaking to, this contest could [...]

While the traditional high street struggled in 2008, leading to a number of unfortunate business windups, the virtual high street continued to gain market share with impressive increases in both sales and visitor figures. According to Mark Howe of Google, M&S’ online sales in the 13 weeks to December 27 grew by a hefty 29% [...]

Latest national newspaper circulation figures coupled with news of Exchange & Mart’s decision to drop its print version are further indications that online media are usurping the territory previously held by traditional print forms. Reports this week have revealed that classified car magazine Exchange & Mart has taken the momentous decision to completely exit the [...]

Recently released figures about the costings for Barack Obama’s successful presidential campaign are yet another indication that online advertising has become a major deal for marketeers. Presidential campaigns cost a lot of money and while a large chunk of the Republican’s budget this time went on clothes, advertising is always the most expensive part. Traditionally, [...]