Comments on: Murdoch’s Toll Booth in the Sea http://blog.ukfast.co.uk/2009/12/04/murdochs-toll-booth-in-the-sea/ News and views from the UK's best hosting provider Thu, 19 Jan 2012 19:17:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Lawrence Jones http://blog.ukfast.co.uk/2009/12/04/murdochs-toll-booth-in-the-sea/comment-page-1/#comment-8997 Lawrence Jones Sun, 20 Dec 2009 23:20:08 +0000 http://www.ukfastblog.co.uk/?p=6233#comment-8997 Rupert Murdoch is too late and probably too old to see peoples behavioral patterns change again to this extent in his lifetime. Since setting up UKFast and dreaming about the way business will be one day in the future, the biggest of the changes is in social media. No one could have predicted the way it is turning out. If you could surely a man as powerful as Murdoch with all his advisors would have seen this problem coming a mile off. But he is not the only casualty. News is now so accessible online, and its free. I cant imaging why anyone would buy it these days as it is readily available wherever you look. Even in its heyday, Murdochs news and newspapers don't compete with the speed in which news flashes across the social media globe. Murdoch will have to reinvent his business model, because it is safe to say, humans will not evolve just because he threatens to take his headlines away. Rupert Murdoch is too late and probably too old to see peoples behavioral patterns change again to this extent in his lifetime. Since setting up UKFast and dreaming about the way business will be one day in the future, the biggest of the changes is in social media. No one could have predicted the way it is turning out. If you could surely a man as powerful as Murdoch with all his advisors would have seen this problem coming a mile off.

But he is not the only casualty. News is now so accessible online, and its free. I cant imaging why anyone would buy it these days as it is readily available wherever you look. Even in its heyday, Murdochs news and newspapers don’t compete with the speed in which news flashes across the social media globe.

Murdoch will have to reinvent his business model, because it is safe to say, humans will not evolve just because he threatens to take his headlines away.

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