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Convenience shopping bad news for brands online


As H&M and Zara ready their online stores for a September release, they may be disappointed to hear that just 1 in 10 consumers go directly to a brand’s website when shopping online. After interviewing 2,000 online consumers, ecommerce trading solutions provider eCommera found that nearly half of consumers (42 per cent) prefer to buy [...]

Broadband Speeds Are Barely Half What Consumers Pay For


The latest research from Ofcom reveals that broadband providers are typically delivering just 58 per cent of the speeds which they are advertising. The industry regulator has discovered that the average customer is now charged for a speed of up to 11.5 mbit/s, but receives just 5.2 mbit/s. For over a decade UKFast has been [...]

33p of every pound will be spent online this summer


It is predicted that £1.3bn will be spent online over the course of the summer with last Sunday predicted to be the busiest day of the sales for online retailers, according to Kelkoo UK. As bargain-hunting reaches fever pitch, it is estimated that web sales now account for 33p of every £1 spent in the [...]

Responsibility Falls to Industry as Broadband Costs Escalate


Just when you thought it couldn’t get any worse for the future of Britain’s online broadband network… then BT pipe up. After the coalition government abandoned plans to roll out nationwide broadband fibre in its emergency budget, BT has now revealed that the actual cost to realise the government’s vision would be around £2bn. With [...]

Silver Surfers Fuel Online Growth


Proving that silver surfers are not necessarily inhibited by technology if the content is attractive enough, those aged over 50 now account for more 31 per cent of the total people online. As grandparents join social media sites as a new way to connect with their family and friends, the presence of over 50s online [...]

The Times, the Wall Before the Paywall


Murdoch’s bold move into paid for news online gets its first results. Our recent round table suggested that people would take an instant dislike to paying for their news. It was argued that there would always be someone who could offer the same news for free online however, some experts suggested that if anyone could [...]

What does the emergency Budget mean for you?


In the wake of the emergency Budget announcement, we have been looking at what it means for the technology and digital industry and for entrepreneurs. While green IT and the National Programme for IT took a back seat in George Osborne’s economic plans, the IT industry has emerged relatively unscathed from the coalition’s first budget. [...]

Is This the Social Media Election?


As the nation takes to the polls for the closest election in a generation, the true winner of the first digital election has already been identified as social media. Following its influential role in Barack Obama’s 2008 US election campaign, the key party leaders have all identified Facebook, Twitter and YouTube as ways to engage [...]

Speed and Security Change Browser Landscape


A recent study by NetApplications has revealed that Microsoft’s Internet Explorer is continuing to lose market share while Google Chrome has seen a sharp rise in popularity. Experts are largely attributing the shift to the security concerns surrounding IE, combined with the successful advertising and ever faster new releases from Google. That’s right; it seems [...]

Google Confirms Faster Sites Rank Higher


Supporting what we have long known at City Tower, Google has followed up comments made by Matt Cutts in November by confirming that site speed is now a ranking factor in its SEO algorithm. According to a blog post published on Friday, faster sites not only improve user experience and reduce operating costs, but now [...]